A good advertisement creates a desire in viewers, listeners or readers. It also supplies advice and makes the potential customer feel good about doing this. With so many products and service suppliers in the marketplace, using a technique that is proven increases the likelihood that value will be returned by your ad dollars. Basic techniques used move successfully to marketing and remain the most.
Repetition is a simple yet powerful technique used to build customer memory and identity awareness. Even advertisements employing other effective approaches mention the product or service name more than once, particularly in television because of its combination of sight and sound, allows the advertiser to disguise the repetition by changing its shipping (from visual to sound). An advertisement called HeadOn remains the classic example of this promotion technique. Although the advertisement never explained what the item does, audiences remembered its name.
Advertising that makes claims about what a product or service can do for the potential customers or promotes specific characteristics provides results by educating, informing and developing expectations from the purchaser. Claims can say facts or just utilize hype, like calling a single brand of orange juice "the best" when nutritionally it is identical to other brands. Claims may mislead through omission or simply by utilizing what some advertisers and political campaigners call "weasel words." All these are announcement modifiers that render the claim meaningless if studied carefully. Common weasel words comprise "helps," "struggles" and "virtually."
Associating a product or catchy service jingle, with a renowned individualcondition of being or powerful emotion produces a strong link in the customer. Sporting equipment companies use successful athletes in their ads; automakers display their cars brewers show their beer consumed by groups of friends having fun and cosmetic companies sign celebrities to represent their products. An emotional reaction encourages in clients, which then is linked to the merchandise being promoted.
By convincing the customer that it is being used by others, the bandwagon technique sells a product or service, and they should join the audience. Other bandwagon advertisements suggest that the customer is going to be left outside if they do not buy what's being sold. These advertisements often use "glittering generalities," words linked to highly valued notions or theories that elicit immediate approval, which may or may not relate to the topic of the advertisement. "America loves..." connects patriotism with a product, creating an automatic positive reaction.
Coupons, sweepstakes, games with prizes and gifts with purchases produce excitement, and participation encourages customers to construct a relationship with service or the product. The appeal of getting something for free or earning points makes promotions successful. Sale deadlines also add urgency to the call of this marketing technique.